Focus Group

Great Opinions™ of Merrick, NY, conducted our focus group, and here is what the participants had to say:

~ "Yummy” factor was the first thing that came through.

~ Wholesome emotional connection citing “old world recipe” as appealing language.

~ “Without all the additives” was an important motivator.

~ Versatile: can be eaten as a snack, main meal or side dish.

~ Simplicity of the product and ingredients transcended, it’s easy, “on the go” trait, as a quick and self contained item.

~ Hearty: made of real ingredients you can pick out.

~ While the product is not organic, they found it to have organic properties.

~ Tired of same old lunches, this would be a different and healthy alternative.

"a new way to look at frozen food"

"Fresh Ideas - Great Taste"

"we don't use any additives, fillers, starches, perservatives, emulsifiers or lecithin"

We use Ingredients you can find in your cupboard!!!

“We are eating record amounts of spinach. Five times more that we did in the 1970’s.” Newsday

“56% of readers ranked spinach as their favorite vegetable.” Bon Appetit Magazine

“As women have entered the work force, less food is prepared from scratch at home, and opportunities for quality frozen meals grow.” Prepared Foods Magazine

“Consumers want kitchen cupboard ingredients on food labels.” Food Processing Magazine

“The Hand Held and convenience category has enjoyed upside growth for the past five years and the trend is expected to continue.” Frozen Food Age Magazine

 “The introduction of an innovative product will both typically create its own demand and generate greater revenue since the new product is usually sold at a premium price.” Prepared Foods Magazine

“Despite all the buzz, the food industry is falling behind in its ability to innovate. This will cost companies heavily as supermarkets’ own label goods grab an increasing share of the market, especially for products aimed at the growing number of health-conscious consumers.” Economist

All products produced by Jac’s Handy Meals are natural and Kosher certified.